A triptych: left, a man with dramatic red and blue lighting; center, two purple camera lenses on a reflective surface with a purple background; right, two people close together, surrounded by warm, golden light.

7Artisans has announced the Floral Bloom 57mm T2.9, a full frame cinema lens designed for PL mount cameras and built around a deliberately unconventional optical signature. Rather than aiming for neutral rendering, the lens embraces a strong stylistic identity, producing a pronounced radial bokeh effect intended for highly expressive, story-driven filmmaking.

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