{"id":3758,"date":"2026-04-13T14:36:40","date_gmt":"2026-04-13T14:36:40","guid":{"rendered":"http:\/\/www.moviestarpoker.com\/?p=3758"},"modified":"2026-04-14T11:35:44","modified_gmt":"2026-04-14T11:35:44","slug":"photographer-treated-heinekens-new-ad-campaign-like-a-documentary-photo-project","status":"publish","type":"post","link":"http:\/\/www.moviestarpoker.com\/index.php\/2026\/04\/13\/photographer-treated-heinekens-new-ad-campaign-like-a-documentary-photo-project\/","title":{"rendered":"Photographer Treated Heineken\u2019s New Ad Campaign Like a Documentary Photo Project"},"content":{"rendered":"<p class=\"feature-image\"><a href=\"https:\/\/petapixel.com\/2026\/04\/13\/photographer-treated-heinekens-new-ad-campaign-like-a-documentary-photo-project\/\"><img loading=\"lazy\" width=\"1600\" height=\"840\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-card-large size-card-large wp-post-image lazyload\" alt=\"A person wearing a cap and dark clothing holds a camera with a large lens, aiming it while seated at a counter surrounded by coffee shop equipment and glassware. The image is in black and white.\" data-src=\"http:\/\/www.moviestarpoker.com\/wp-content\/uploads\/2026\/04\/amstel-without-permission-campaign-2.jpg\"><\/a><\/p>\n<p>Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads.<\/p>\n<p class=\"read-more\">[<a href=\"https:\/\/petapixel.com\/2026\/04\/13\/photographer-treated-heinekens-new-ad-campaign-like-a-documentary-photo-project\/\">Read More<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/posts\/3758"}],"collection":[{"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/comments?post=3758"}],"version-history":[{"count":2,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/posts\/3758\/revisions"}],"predecessor-version":[{"id":3761,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/posts\/3758\/revisions\/3761"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/media\/3760"}],"wp:attachment":[{"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/media?parent=3758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/categories?post=3758"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/tags?post=3758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}