{"id":1689,"date":"2025-10-27T17:50:50","date_gmt":"2025-10-27T18:50:50","guid":{"rendered":"http:\/\/www.moviestarpoker.com\/?p=1689"},"modified":"2025-10-28T11:33:35","modified_gmt":"2025-10-28T11:33:35","slug":"how-a-ladder-company-turned-louvre-heist-photo-into-a-viral-ad-campaign","status":"publish","type":"post","link":"http:\/\/www.moviestarpoker.com\/index.php\/2025\/10\/27\/how-a-ladder-company-turned-louvre-heist-photo-into-a-viral-ad-campaign\/","title":{"rendered":"How a Ladder Company Turned Louvre Heist Photo Into a Viral Ad Campaign"},"content":{"rendered":"<p class=\"feature-image\"><a href=\"https:\/\/petapixel.com\/2025\/10\/27\/how-a-ladder-company-turned-louvre-heist-photo-into-a-viral-ad-campaign\/\"><img loading=\"lazy\" width=\"1600\" height=\"840\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-card-large size-card-large wp-post-image lazyload\" alt=\"A B\u00f6cker cargo lift is positioned against a historic stone building, reaching an upper window. Two police cars and orange cones block the street. Text overlay promotes the lift\u2019s speed and electric motor.\" data-src=\"http:\/\/www.moviestarpoker.com\/wp-content\/uploads\/2025\/10\/bocker-ad-featured.jpg\"><\/a><\/p>\n<p>As the saying attributed to P.T. Barnum goes, &#8220;There is no such thing as bad publicity.&#8221; German company B\u00f6cker certainly subscribes to the view after turning a press photo of one of its ladders used in the daring Louvre Museum heist into a viral marketing campaign.<\/p>\n<p class=\"read-more\">[<a href=\"https:\/\/petapixel.com\/2025\/10\/27\/how-a-ladder-company-turned-louvre-heist-photo-into-a-viral-ad-campaign\/\">Read More<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the saying attributed to P.T. Barnum goes, &#8220;There is no such thing as bad publicity.&#8221; German company B\u00f6cker certainly subscribes to the view after turning a press photo of one of its ladders used in the daring Louvre Museum heist into a viral marketing campaign. [Read More]<\/p>\n","protected":false},"author":1,"featured_media":1691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/posts\/1689"}],"collection":[{"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/comments?post=1689"}],"version-history":[{"count":2,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/posts\/1689\/revisions"}],"predecessor-version":[{"id":1692,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/posts\/1689\/revisions\/1692"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/media\/1691"}],"wp:attachment":[{"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/media?parent=1689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/categories?post=1689"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.moviestarpoker.com\/index.php\/wp-json\/wp\/v2\/tags?post=1689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}